Bachelor of Arts, Stetson University, DeLand, FL                                                  

May 2012             

  • Major in Communication and Media Studies; minors in Journalism and Marketing 



Orangetheory Fitness, Web Content Editor, Boca Raton, FL  

Jan. 2018-Current

• Manage Orangetheory domains, hosting, and domain purchases
• Assist in making website updates on the main OTF website and microsites
• Serve as liaison between franchisees and digital agency to make changes to backend of website, landing pages, etc.
• Implement tracking codes and tracking information including pixels and Google Analytics
• Use Google Analytics to gather insights on website traffic and propose modifications to create a better user experience
• Work with SEO firms to onboard new studios onto Google Business and begin optimization process
• Oversee Google Business platform and make any necessary updates and edits
• Work with internal marketing team to communicate landing page needs and details for special promotions, events, and offers
• Edit, upload, and segment content such as blog articles, notifications, etc. onto digital platforms including the website and OTF app
• Troubleshoot website issues as needed

Orangetheory Fitness, Web Content Specialist, Ft. Lauderdale, FL  

Dec. 2015-Jan. 2018

• Supports Orangetheory Fitness Information Technology (IT) web integration and paperless program for studio business operations
• Works within the content management system to maintain websites and respond to change requests
• Assists the IT Help Desk by answering inquiries, studio requests, and troubleshooting problems
• Creates and edits content in web integration interface for studio sites following established style guidelines using web authoring software
• Creates user documentation for new and existing projects
• Works on additional writing tasks and other duties that support department needs and divisional processes
• Works with staff to assist in the design of websites based upon member requests by using several templates created from the content management system
• Frequently reviews and monitors websites for accuracy

Various Publications, Freelance Journalist    

Jan. 2013-Current 

  •  Authors weekly and monthly articles for national and local publications such as Huffington Post, Elite Daily, Thought Catalog, Buzzfeed, Broward New Times, South Fl. Gay News, the Atlantic Current, Windmill and more
  • Industries include food, music, entertainment, marketing, Ecommerce, technology, and security solutions
  • Conducts research to generate compelling and accurate content with SEO keywords
  •  Creates content schedule with extensively researched keywords
  •  Conducts interviews to generate into content
  •  Takes pictures for articles
  •  Formats blog platforms to editorial standards, Project Manager, Boca Raton, FL         

Jan. 2015-July 2015

  • Oversaw various client, in-house and overseas web projects
  • Managed team of developers and designers to ensure they meet deadlines
  • Communicated efficiently to clients regarding web project desires and relayed detailed information to team
  • Created and curated content for online blogs with SEO researched keywords
  • Managed and uploaded freelance blog articles onsite
  • Lead daily morning meetings to ensure projects were being completed
  • Scheduled meetings for various clients as well as potential leads
  • Assisted with writing proposals
  • Generated invoices for clients and followed up with unpaid invoices
  • Assisted with various administrative tasks                                                                              

J.M. Field Marketing, SEO Copywriter, Ft. Lauderdale, FL  

April 2013-Dec. 2014       

  • Wrote blog content and press releases for J.M. Field Marketing
  • Distributed press releases across PR network
  • Updated web content
  • Wrote and scheduled content for various social media platforms
  • Measured results of social media efforts through Google Analytics and presented data with future strategies
  • Edited and posted content for Cruise Voyant
  •  Managed writers for Cruise Voyant’s Content Crew
  • Assisted with various tasks including but not limited to SEO keyword lists, data collection, onsite SEO for clients and in house projects, forum submissions, etc

Driven Music Conference, Panelist                                            May 2014 and 2015

Emerge Broward, Committee Member                                      Feb. 2015-Jan. 2017

Broward New Times, Intern, Palm Beach, FL                           Summer 2010

WLRN Public Radio and Television, Intern, Miami, FL          Summer 2010



The Reporter, News/Arts Writer, Stetson University Newspaper                              


Greenfeather Exec Board, Community Partner Director, Stetson University  


Relay for Life Exec Board, Team Development Committee, Stetson University


American Marketing Association, VP of Communications, Stetson University      


Circle K International, Vice President, Historian, Social Chair, Stetson University 


Habitat for Humanity, Historian, Stetson University                                                    


Communication Study Society, Team Captain, Stetson University                          




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